Adam Levine and Nicki Minaj announced new long-term relationships with Sears Holdings today. Each superstar, in conjunction with Kmart and the ShopYourWay.com social shopping platform, will launch a multi-department lifestyle brand. The superstars will each develop apparel and accessories collections available exclusively at select Kmart locations and on ShopYourWay.com beginning in 2013.
Adam and Nicki will each design and develop their collections with Kmart to reflect their strong creative talents, expressive personalities, and distinctive individual styles.
The collections will extend beyond product and will be integrated with unique, fun, and engaging social experiences for SHOP YOUR WAY members and Kmart customers when they join SHOP YOUR WAY. Through these experiences, Adam and Nicki will showcase the richness of their voices, brands, and lifestyles.
“We are thrilled to align Kmart and SHOP YOUR WAY with two of America’s superstars,” said Imran Jooma, executive vice president and president of Marketing & Online at Sears Holdings. “We welcome Adam and Nicki into our world and look forward to capturing their energy and creativity on ShopYourWay.com and translating it into unique apparel, accessories and other merchandise.”
“I am so excited to work with this iconic, mass retailer and to bring affordable fashion to my beautiful barbz all across the U.S.,” said Nicki Minaj.
“Partnering with SHOP YOUR WAY to develop this line was an exciting opportunity for me and I am really looking forward to diving into the process of designing an apparel and accessory collection,” said Adam Levine.
SHOP YOUR WAY is a free membership program and shopping community that offer rewards, personalized deals, product reviews, contests and sweepstakes. Exclusively through SHOP YOUR WAY, Nicki and Adam will each offer unique interactive content, dream experiences for followers, and special promotions involving their new collections and the inspiration behind them.
“American Idol” judge Nicki Minaj and Adam Levine of “The Voice” are poised to ink deals, we exclusively hear, to create two new lines of fashion, accessories and housewares for a mass retailer. The contract — which sources say could be announced as soon as this week — is similar to a partnership Marc Anthony and Jennifer Lopez launched with Kohl’s last year. That deal, as well as the Minaj and Levine pacts, have been shepherded by CAK Entertainment head Charles Koppelman, the former EMI, Steve Madden and Martha Stewart Living Omnimedia bigwig. Pairing Minaj and Levine at the same chain is notable since they’re on competing shows. Then again, it worked for Anthony and J.Lo, who split up before their Kohl’s lines launched. “The Kohl’s partnership with Marc and Jennifer has been hugely successful,” said a retail insider, adding that Minaj and Levine’s lines will go to a mass retailer more along the lines of Kmart, Walmart or Target. Sources say the pop stars’ brands would then launch in time for the holiday season later this year.
On behalf of FOX Broadcasting, they would like to invite the American Idol Nicki Minaj fan base to the World Premiere Screening Party for the 12th Season of American Idol! These exclusive events will take place on January 9th, where in addition to viewing Season 12′s first episode, you will have a chance to ask questions LIVE with judges Keith Urban, Randy Jackson, Mariah Carey and Nicki Minaj.
Events will be taking place in the following markets, with exact timing & theatre information available on the RSVP site: Los Angeles, Chicago, Atlanta, Detroit, Nashville, Boston, Houston, Dallas, New York, Washington DC and Philadelphia.
For more information you can view the Official Press Release here.
Nicki is scheduled to appear on the Ellen DeGeneres show on January 15. Nicki will be promoting Idol as she sits down with Ellen again. Maybe Sophia and Rosie will make another appearance?
Check out an exclusive vlog recorded by Nicki’s camera man Grizz! It shows some behind-the-scenes footage of Nicki’s extravagant party to ring in the New Year in Vegas.
After standing two hours backstage in the cold waiting to chat to Nicki Minaj, possibly one of the biggest personalities around right now, it would have been really easy to give up. But after an energetic performance at the Meydan Dubai on Friday night, Minaj freshened up and entered the press room full of apologies. And when she talks you can’t help but love her — that frustrating wait all but forgotten.
“I have so many memorable moments in my career and recently I won two more American Music Awards and that was nice for rap album and rap artist of the year because of the fan’s voting,” she said, appreciatively. “That’s a great thing and my fans really hold me down and I love them and that’s one of the award shows where there voice gets to be heard. I was excited about that.”
Nicki is scheduled to appear on Jimmy Kimmel Live during the first week of the new season of the show (which starts January 8).
Since this is most likely an American Idol promotion event, I wouldn’t doubt the other judges will appear as well.